01198cam a2200397 i 4500 000049478 9227 20051111143706.0 010322b1997 vm 000 eng 1861522339 IRC IRC IRC eng 658.848 DO-I Doole, Isobel. International marketing strategy : contemporary readings / Isobel Doole and Robin Lowe. London : International Thomson Business Press, 1997. xv, 400 p. ; 23.5cm. This book is divided into three parts: Analysis; Development; and Implementation about International marketing strategy. Business. Management. Enterprises. Export marketing. Export marketing Management. International business enterprises Management. Strategic planning. Lowe, Robin. DUT From the UDN01 Monograph Printed language Mạng thư viện Đại học Đà Nẵng