01078cam a2200361 i 4500 000049516 9266 20030729151311.0 010323b1998 vm 000 eng 0697327175 IRC IRC IRC eng 174 PA-P Patterson, Philip. Media ethics : isues and cases / Philip Patterson, Lee Wilkins. 3rd ed. Boston, MA : McGraw-Hill, 1998. xx, 356 p. ; 23cm. An introduction to ethical decision making. Information ethics: a profession seeks the truth. Persuasion ethics: what's fair in advertising and public relations. Loyalty. Privacy... Mass media. Moral. Mass media Moral and ethical aspects. Wilkins, Lee. DUT From the UDN01 Monograph Printed language Mạng thư viện Đại học Đà Nẵng