http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
The way we were: a history of the international student. Marketing the product: creating a strategic plan for the institution. Selling the product: deciding on and implementing institutional tactics. Repeat orders: looking after students. Market consolidation: making the most of internal and external resources. The way ahead.