International and global marketing : concepts and cases /
Introduction. The environment of international and global marketing. International and global management and strategy. International and global marketing operations. Bibliography. Selected cases.
محفوظ في:
| التنسيق: | كتاب |
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| اللغة: | English |
| منشور في: |
Chicago :
Irwin,
1995.
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| الموضوعات: | |
| الوسوم: |
إضافة وسم
لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| الملخص: | Introduction. The environment of international and global marketing. International and global management and strategy. International and global marketing operations. Bibliography. Selected cases. |
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| وصف مادي: | xiii, 640 p. : ill. ; 23cm. |
| ردمك: | 0256157235 |