International and global marketing : concepts and cases /
Introduction. The environment of international and global marketing. International and global management and strategy. International and global marketing operations. Bibliography. Selected cases.
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| Format: | Book |
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| Language: | English |
| Published: |
Chicago :
Irwin,
1995.
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| Subjects: | |
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| Institutions: | Mạng thư viện Đại học Đà Nẵng |
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| Summary: | Introduction. The environment of international and global marketing. International and global management and strategy. International and global marketing operations. Bibliography. Selected cases. |
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| Physical Description: | xiii, 640 p. : ill. ; 23cm. |
| ISBN: | 0256157235 |