International and global marketing : concepts and cases /

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International and global marketing : concepts and cases /

Introduction. The environment of international and global marketing. International and global management and strategy. International and global marketing operations. Bibliography. Selected cases.

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Dades bibliogràfiques
Format:	Llibre
Idioma:	English
Publicat:	Chicago : Irwin, 1995.
Matèries:	Marketing. Export marketing. Export marketing > Case studies.
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!

Thư viện lưu trữ:	Mạng thư viện Đại học Đà Nẵng

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