International and global marketing : concepts and cases /

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International and global marketing : concepts and cases /

Introduction. The environment of international and global marketing. International and global management and strategy. International and global marketing operations. Bibliography. Selected cases.

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书目详细资料
格式:	图书
语言:	English
出版:	Chicago : Irwin, 1995.
主题:	Marketing. Export marketing. Export marketing > Case studies.
标签:	添加标签没有标签, 成为第一个标记此记录!

Thư viện lưu trữ:	Mạng thư viện Đại học Đà Nẵng

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