Stanton, W. J., Miller, K. E., & Layton, R. A. (1994). Fundamentals of marketing (3rd ed.). Sydney: McGraw-Hill.
Chicago Style CitationStanton, William J., Kenneth E. Miller, and Roger A. Layton. Fundamentals of Marketing. 3rd ed. Sydney: McGraw-Hill, 1994.
MLA CitationStanton, William J., Kenneth E. Miller, and Roger A. Layton. Fundamentals of Marketing. 3rd ed. Sydney: McGraw-Hill, 1994.
Warning: These citations may not always be 100% accurate.