01206cam a2200397 i 4500 000049577 9327 20051111143949.0 010322b1994 vm 000 eng 0074701177 IRC IRC IRC eng 658.8 ST-W Stanton, William J. Fundamentals of marketing / William J. Stanton, Kenneth E. Miller, Roger A. Layton. 3rd ed. Sydney : McGraw-Hill, 1994. xi, 771 p. : ill. (some col.) ; 24cm. Modern marketing and its environment. Target markets. The product. The price. Distribution. Promotion. Marketing in special fields. Managing the marketing effort. Marketing. Management. Marketing. Marketing Case studies. Marketing Australia Case studies. Miller, Kenneth E. Layton, Roger A. DUT From the UDN01 Monograph Printed language Mạng thư viện Đại học Đà Nẵng