Fundamentals of marketing /

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Fundamentals of marketing /

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Modern marketing and its environment. Target markets. The product. The price. Distribution. Promotion. Marketing in special fields. Managing the marketing effort.

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Dades bibliogràfiques
Autor principal:	Stanton, William J.
Altres autors:	Miller, Kenneth E., Layton, Roger A.
Format:	Llibre
Idioma:	English
Publicat:	Sydney : McGraw-Hill, 1994.
Edició:	3rd ed.
Matèries:	Marketing. Management. Marketing > Case studies. Marketing > Australia > Case studies.
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!

Thư viện lưu trữ:	Mạng thư viện Đại học Đà Nẵng

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