Fundamentals of marketing /

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Fundamentals of marketing /

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Modern marketing and its environment. Target markets. The product. The price. Distribution. Promotion. Marketing in special fields. Managing the marketing effort.

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Bibliografski detalji
Glavni autor:	Stanton, William J.
Daljnji autori:	Miller, Kenneth E., Layton, Roger A.
Format:	Knjiga
Jezik:	English
Izdano:	Sydney : McGraw-Hill, 1994.
Izdanje:	3rd ed.
Teme:	Marketing. Management. Marketing > Case studies. Marketing > Australia > Case studies.
Oznake:	Dodaj oznaku Bez oznaka, Budi prvi tko označuje ovaj zapis!

Thư viện lưu trữ:	Mạng thư viện Đại học Đà Nẵng

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