Fundamentals of marketing /

Modern marketing and its environment. Target markets. The product. The price. Distribution. Promotion. Marketing in special fields. Managing the marketing effort.

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書目詳細資料
主要作者: Stanton, William J.
其他作者: Miller, Kenneth E., Layton, Roger A.
格式: 圖書
語言:English
出版: Sydney : McGraw-Hill, 1994.
版:3rd ed.
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