Fundamentals of marketing /

Modern marketing and its environment. Target markets. The product. The price. Distribution. Promotion. Marketing in special fields. Managing the marketing effort.

Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awdur: Stanton, William J.
Awduron Eraill: Miller, Kenneth E., Layton, Roger A.
Fformat: Llyfr
Iaith:English
Cyhoeddwyd: Sydney : McGraw-Hill, 1994.
Rhifyn:3rd ed.
Pynciau:
Tagiau: Ychwanegu Tag
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