Fundamentals of marketing /
Modern marketing and its environment. Target markets. The product. The price. Distribution. Promotion. Marketing in special fields. Managing the marketing effort.
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| 第一著者: | |
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| その他の著者: | , |
| フォーマット: | 図書 |
| 言語: | English |
| 出版事項: |
Sydney :
McGraw-Hill,
1994.
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| 版: | 3rd ed. |
| 主題: | |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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