01325cam a2200373 i 4500 000049584 9334 20051111144004.0 010322b1996 vm 000 eng 0256139040 IRC IRC IRC eng 658.8342 PE-J Peter, J. Paul. Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. 4th ed. Chicago : Irwin, 1996. xxvii, 738 p. : ill. (some col.). ; 23cm. Introduction to consumer behavior and marketing strategy. A framework for consumer analysis. Introduction to affect and cognition. Consumers' product knowledge and involvement. Attention and comprehension. Attitudes and intentions. Consumer decision making. Introduction to behavior. Classical and operant conditioning. Vicarious learning. Analyzing consumer behavior... Consumer behavior. Marketing du lịch. Marketing. Consumer behavior. Olson, Jerry C. DUT From the UDN01 Monograph Printed language Mạng thư viện Đại học Đà Nẵng
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