01200cam a2200337 i 4500 000049623 9632 20030313151556.0 010406|2000 vm 000 eng 0071352872 IRC IRC IRC eng 658.84 NA-E Nash, Edward L. Direct marketing : strategy, planning, execution / Edward L. Nash. 4th ed. New York : McGraw Hill, 2000. xxxii, 600 p. : ill. ; 24cm. Introduction. Strategic planning. The marketing plan. Research. Testing. The proposition. "Back-end" marketing. Mail order math. Creative tactics. Copywriting. Art direction. Direct mail formats. Production planning. Mailing lists. Print media. Broadcast media. Broadcast creative. Telemarketing. Fulfillment. Database marketing. Internet marketing. Going global. Marketing. Direct marketing. DUT From the UDN01 Monograph Printed language Mạng thư viện Đại học Đà Nẵng