01445cam a2200337 i 4500 000049648 9658 20051111144114.0 010406b2000 vm 000 eng 0130453862 IRC IRC IRC eng 658.848 KU-V Kumar, V. International marketing research / V. Kumar. Upper Saddle River, N.J. : Prentice Hall, 2000. xxvi, 448 p. : ill. ; 24cm. The nature and scope of international marketing research. Marketing research in the international environment. International marketing research process. Preliminary stages of the research process. Secondary data research. Marketing research on the internet. Primary data research. Qualitative and observational research. Survey research. Scale development. Questionnaire design. Sampling. Simple data analysis. Advanced data analysis. Multivariate data analysis. Presenting the results. Asia-Pacific. Europe. Latin America. Middle East and Africa. North America. The future of International marketing research. Marketing. Export marketing. Export marketing. DUT From the UDN01 Monograph Printed language Mạng thư viện Đại học Đà Nẵng