International marketing research /
The nature and scope of international marketing research. Marketing research in the international environment. International marketing research process. Preliminary stages of the research process. Secondary data research. Marketing research on the internet. Primary data research. Qualitative and obs...
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| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, N.J. :
Prentice Hall,
2000.
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| Subjects: | |
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| Institutions: | Mạng thư viện Đại học Đà Nẵng |
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