01711cam a2200349 i 4500 000049669 9679 20051111144209.0 010406b1997 vm 000 eng 0395665922 IRC IRC IRC eng 658.8342 HO-W Hoyer, Wayne D. Consumer behavior / Wayne D. Hoyer, Deborah J. MacInnis. Boston : Houghton Mifflin, 1997. xxviii, 675 p. : ill. (some col.), col. map. ; 26cm. The psychological core: motivation, ability, and opportunity; exposure, attention, and percaption; categorizing and comprehending information; attitude formation and change: high consumer effort; attitude formation and change: low consumer effort; memery and retieval. The process of making decisions: Problem recognition and information search; judgement and decision making: high consumer effort; judgment and decision making: low consumer effort; post-decision processes. The consumer's culture: regional, ethnic, and religious influences on consumer behavior; social calss influences on consumer behavior; age, gender, and household influences on consumer behavior; reference groups and social influence; psychographics: values, personality, and lifestyles. Consumer behavior outcomes. Consumer welfare. Management. Consumer behavior. Consumer behavior. Maclnnis, Deborah J. DUT From the UDN01 Monograph Printed language Mạng thư viện Đại học Đà Nẵng