APA Citation

McDaniel, C. D., & Gates, R. (1999). Contemporary marketing research (4th ed.). Cincinnati, OH: South-Western College.

Chicago Style Citation

McDaniel, Carl D., and Rogers Gates. Contemporary Marketing Research. 4th ed. Cincinnati, OH: South-Western College, 1999.

MLA Citation

McDaniel, Carl D., and Rogers Gates. Contemporary Marketing Research. 4th ed. Cincinnati, OH: South-Western College, 1999.

Warning: These citations may not always be 100% accurate.