01200pam a22002778a 4500 00025630 20171026081023.0 110810s2007 ||||||viesd 68000 vie 658.8 S550TH Hendon, Donald W. Sự thật về những thất bại trong tiếp thị sản phẩm Donald W. Hendon ; ng.d. Thái Hùng Tâm ; Nguyễn Văn Phước, Trần Hoàng Minh h.đ Markerting failures the truth about the biggest failures in product marketing Tp. Hồ Chí Minh Nxb. Tổng hợp Tp. Hồ Chí Minh 2007 399 tr. minh họa 21 cm. Markerting Nghiên cứu Markerting Nguyễn Văn Phước h.đ Thái Hùng Tâm ng.d. Trần Hoàng Minh h.đ Kho mượn KM.0009167, KM.0006042, KM.0005928, KM.0007249 Kho đọc KD.0010598 KM.0006042 KM.0005928 KD.0010598 KM.0009167 KM.0007249 10/08/2011 Trung tâm Học liệu Lê Vũ Hùng, Trường Đại học Đồng Tháp