01353pam a22002778a 4500 00025640 20171026081023.0 110810s2008 ||||||Viesd 35000 Vie 338.407 1 M100R Trần Ngọc Nam Sách hướng dẫn du lịch Việt Nam Trần Ngọc Nam, Trần Huy Khang Marketing du lịch Tp HCM Hồng Đức 2008 179 tr. 24 cm. Trình bày tổng quan về Marketing và Marketing du lịch. Tìm hiểu về sản phẩm và dịch vụ du lịch, giá cả, hệ thống phân phối, thiết lập kế hoạch, chiêu thị, tổ chức bộ phận Marketing và quản trị lực lượng bán hàng, tiến hành bán hàng, bán sản phẩm ở khách sạn nhà hàng, dịch vụ trọn gói chương trình du lịch Du lịch Tiếp thị Sách hướng dẫn Kinh tế du lịch Trần Huy Khang KD.0010479 KM.0005718 Kho đọc KD.0010479 Kho mượn KM.0005718 10/08/2011 Trung tâm Học liệu Lê Vũ Hùng, Trường Đại học Đồng Tháp