Kotabe, M., & Helsen, K. (2011). Global marketing management: International student version (fifth edition.). Asian: John Wiley & Sons.
Style de citation ChicagoKotabe, Masaaki, et Kristiaan Helsen. Global Marketing Management: International Student Version. fifth edition. Asian: John Wiley & Sons, 2011.
Style de citation MLAKotabe, Masaaki, et Kristiaan Helsen. Global Marketing Management: International Student Version. fifth edition. Asian: John Wiley & Sons, 2011.
Attention : ces citations peuvent ne pas être correctes à 100%.