Kotabe, M., & Helsen, K. (2011). Global marketing management: International student version (fifth edition.). Asian: John Wiley & Sons.
Stile di citazione ChicagoKotabe, Masaaki, e Kristiaan Helsen. Global Marketing Management: International Student Version. fifth edition. Asian: John Wiley & Sons, 2011.
Citazione MLAKotabe, Masaaki, e Kristiaan Helsen. Global Marketing Management: International Student Version. fifth edition. Asian: John Wiley & Sons, 2011.
Attenzione: Queste citazioni potrebbero non essere precise al 100%.