APA Citation

Kotabe, M., & Helsen, K. (2011). Global marketing management: International student version (fifth edition.). Asian: John Wiley & Sons.

Chicago Style Citation

Kotabe, Masaaki, and Kristiaan Helsen. Global Marketing Management: International Student Version. fifth edition. Asian: John Wiley & Sons, 2011.

MLA Citation

Kotabe, Masaaki, and Kristiaan Helsen. Global Marketing Management: International Student Version. fifth edition. Asian: John Wiley & Sons, 2011.

Warning: These citations may not always be 100% accurate.