Cita APA

Aaker, D. A. (1991). Managing brand equity: Capitalizing on the value of a brand name. New York: Free Press.

Chicago Style Citation

Aaker, David A. Managing Brand Equity: Capitalizing On the Value of a Brand Name. New York: Free Press, 1991.

Cita MLA

Aaker, David A. Managing Brand Equity: Capitalizing On the Value of a Brand Name. New York: Free Press, 1991.