Aaker, D. A. (1991). Managing brand equity: Capitalizing on the value of a brand name. New York: Free Press.
Chicago Style CitationAaker, David A. Managing Brand Equity: Capitalizing On the Value of a Brand Name. New York: Free Press, 1991.
MLA CitationAaker, David A. Managing Brand Equity: Capitalizing On the Value of a Brand Name. New York: Free Press, 1991.
Warning: These citations may not always be 100% accurate.