Aaker, D. A. (1991). Managing brand equity: Capitalizing on the value of a brand name. New York: Free Press.
Trích dẫn kiểu ChicagoAaker, David A. Managing Brand Equity: Capitalizing On the Value of a Brand Name. New York: Free Press, 1991.
Deismireacht MLAAaker, David A. Managing Brand Equity: Capitalizing On the Value of a Brand Name. New York: Free Press, 1991.
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