APA Zitierstil

Aaker, D. A. (1991). Managing brand equity: Capitalizing on the value of a brand name. New York: Free Press.

Chicago Zitierstil

Aaker, David A. Managing Brand Equity: Capitalizing On the Value of a Brand Name. New York: Free Press, 1991.

MLA Zitierstil

Aaker, David A. Managing Brand Equity: Capitalizing On the Value of a Brand Name. New York: Free Press, 1991.

Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.