Kasper, H., Gabbott, M., & Helsdingen, P. v. (2006). Services marketing management: A strategic perspective (2d ed.). Chichester, West Sussex, England Hoboken, NJ: John Wiley & Sons.
Chicago ZitierstilKasper, Hans., Mark Gabbott, und Piet van Helsdingen. Services Marketing Management: A Strategic Perspective. 2d ed. Chichester, West Sussex, England Hoboken, NJ: John Wiley & Sons, 2006.
MLA ZitierstilKasper, Hans., Mark Gabbott, und Piet van Helsdingen. Services Marketing Management: A Strategic Perspective. 2d ed. Chichester, West Sussex, England Hoboken, NJ: John Wiley & Sons, 2006.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.