Services marketing management a strategic perspective - Kasper, Hans.; Gabbott, Mark.; Helsdingen, Piet van. (Chichester, West Sussex, England Hoboken, NJ John Wiley & Sons, 2006)
Subtitle on 1999 ed.: An international perspective.
Includes bibliographical references (p. 511-542) and index.
Keywords: Customer services; Management; Marketing; Service industries