01043pam a22003018a 4500 00033080 20171026081025.0 150402s2006 ||||||engsd 100470091169 eng 658.8 S206M Kasper, Hans. Services marketing management a strategic perspective Hans Kasper, Piet van Helsdingen, Mark Gabbott. 2d ed. Chichester, West Sussex, England Hoboken, NJ John Wiley & Sons 2006 xvii, 554 p. 28 cm. Subtitle on 1999 ed.: An international perspective. Includes bibliographical references (p. 511-542) and index. Customer services Management. Marketing Service industries Gabbott, Mark. Helsdingen, Piet van. Kho đọc KD.0016521 KD.0016521 kchi 2/4/2015 Trung tâm Học liệu Lê Vũ Hùng, Trường Đại học Đồng Tháp