APA Zitierstil

Keller, K. L. (2008). Strategic brand management: Building, measuring, and managing brand equity (3rd ed.). Upper Saddle River, NJ: Pearson/Prentice Hall.

Chicago Zitierstil

Keller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. 3rd ed. Upper Saddle River, NJ: Pearson/Prentice Hall, 2008.

MLA Zitierstil

Keller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. 3rd ed. Upper Saddle River, NJ: Pearson/Prentice Hall, 2008.

Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.