00884pam a22002898a 4500 00033083 20171026081025.0 150402s2008 ||||||engsd 9780131888593 eng 658.8 STR110BR Keller, Kevin Lane Strategic brand management Kevin Lane Keller building, measuring, and managing brand equity 3rd ed. Upper Saddle River, NJ Pearson/Prentice Hall 2008 xxi, 692 p. 28 cm. Includes bibliographical references and index. Management Brand name products Strategic Kho đọc KD.0016524 KD.0016524 kchi 2/4/2015 Trung tâm Học liệu Lê Vũ Hùng, Trường Đại học Đồng Tháp