Consumer behaviour a European outlook - Schiffman, Leon G.; Hansen, Håvard.; Kanuk, Leslie Lazar (Harlow, England Prentice Hall/Financial Times Upper Saddle River, N.J, 2008)
European rev. of: Consumer behaviour / Leon G. Schiffman, Leslie Lazar Kanuk. 9th ed. c2007.
Includes bibliographical references and index.
Keywords: Consumer behavior; European; Marketing; Motivation research