West, D. C., Ford, J. B., & Ibrahim, E. (2010). Strategic marketing: Creating competitive advantage (2nd ed.). Oxford New York: Oxford University Press.
Chicago ZitierstilWest, Douglas C., John B. Ford, und Essam Ibrahim. Strategic Marketing: Creating Competitive Advantage. 2nd ed. Oxford New York: Oxford University Press, 2010.
MLA ZitierstilWest, Douglas C., John B. Ford, und Essam Ibrahim. Strategic Marketing: Creating Competitive Advantage. 2nd ed. Oxford New York: Oxford University Press, 2010.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.