West, D. C., Ford, J. B., & Ibrahim, E. (2010). Strategic marketing: Creating competitive advantage (2nd ed.). Oxford New York: Oxford University Press.
Chicago Style CitationWest, Douglas C., John B. Ford, and Essam Ibrahim. Strategic Marketing: Creating Competitive Advantage. 2nd ed. Oxford New York: Oxford University Press, 2010.
MLA CitationWest, Douglas C., John B. Ford, and Essam Ibrahim. Strategic Marketing: Creating Competitive Advantage. 2nd ed. Oxford New York: Oxford University Press, 2010.
Warning: These citations may not always be 100% accurate.