Gupta, S. (2005). Managing customers as investments: The strategic value of customers in the long run. Upper Saddle River, N.J: Wharton School Pub.
Chicago-tyylinen lähdeviittausGupta, Sunnil. Managing Customers As Investments: The Strategic Value of Customers in the Long Run. Upper Saddle River, N.J: Wharton School Pub, 2005.
MLA-viiteGupta, Sunnil. Managing Customers As Investments: The Strategic Value of Customers in the Long Run. Upper Saddle River, N.J: Wharton School Pub, 2005.
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