Gupta, S. (2005). Managing customers as investment: The strategic value of customers in the long run. Saddle River, N.J: Wharton School Pub.
Trích dẫn kiểu ChicagoGupta, Sunil. Managing Customers As Investment: The Strategic Value of Customers in the Long Run. Saddle River, N.J: Wharton School Pub, 2005.
MLA引文Gupta, Sunil. Managing Customers As Investment: The Strategic Value of Customers in the Long Run. Saddle River, N.J: Wharton School Pub, 2005.
警告:這些引文格式不一定是100%准確.