Citação norma APA

Gupta, S. (2005). Managing customers as investment: The strategic value of customers in the long run. Saddle River, N.J: Wharton School Pub.

Citação norma Chicago

Gupta, Sunil. Managing Customers As Investment: The Strategic Value of Customers in the Long Run. Saddle River, N.J: Wharton School Pub, 2005.

Citação norma MLA

Gupta, Sunil. Managing Customers As Investment: The Strategic Value of Customers in the Long Run. Saddle River, N.J: Wharton School Pub, 2005.

Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.