Cita APA

Gupta, S. (2005). Managing customers as investment: The strategic value of customers in the long run. Saddle River, N.J: Wharton School Pub.

Chicago Style Citation

Gupta, Sunil. Managing Customers As Investment: The Strategic Value of Customers in the Long Run. Saddle River, N.J: Wharton School Pub, 2005.

Cita MLA

Gupta, Sunil. Managing Customers As Investment: The Strategic Value of Customers in the Long Run. Saddle River, N.J: Wharton School Pub, 2005.