Gupta, S. (2005). Managing customers as investment: The strategic value of customers in the long run. Saddle River, N.J: Wharton School Pub.
Chicago Style CitationGupta, Sunil. Managing Customers As Investment: The Strategic Value of Customers in the Long Run. Saddle River, N.J: Wharton School Pub, 2005.
MLA CitationGupta, Sunil. Managing Customers As Investment: The Strategic Value of Customers in the Long Run. Saddle River, N.J: Wharton School Pub, 2005.
Warning: These citations may not always be 100% accurate.