01539nam a2200241Ia 4500 CTU_100370 210402s9999 xx 000 0 und d 511000 658.4012 T468 Thompson, Jr. Arthur A. Strategy : Winning in the marketplace: core concepts, analytical tools, cases Jr. Arthur A. Thompson, John E. Gamble, A. J. Strickland Boston McGraw-Hill 2006 "Strategy: Winning in the Marketplace" is the newest offering from proven authors Thompson, Gamble, and Strickland. As in previous works, the authors' mainstream presentation includes the most recent research in strategy presented in a way that students can understand and apply to business cases and problems. With fewer chapters and pages than previous texts by these authors, this text offers a more concise, lively, and user-friendly presentation of strategic management. Fundamental strengths of Thompson/Gamble/Strickland text treatments are very much evident in this edition - a compelling presentation of Porter's Five-Forces model and globally competitive markets and first-rate coverage of strategy execution and the drive for operating excellence. Strategic planning,Industrial management,Conglomerate corporations,Strategic planning Management,Case studies Giang, Năm Sửa Pl thành 658.4012 Trung tâm Học liệu Trường Đại học Cần Thơ