APA Citation

Bearden, W. O. (2007). Marketing: Principles and perspectives. Boston: McGraw-Hill/Irwin.

Chicago Style Citation

Bearden, William O. Marketing: Principles and Perspectives. Boston: McGraw-Hill/Irwin, 2007.

MLA Citation

Bearden, William O. Marketing: Principles and Perspectives. Boston: McGraw-Hill/Irwin, 2007.

Warning: These citations may not always be 100% accurate.