01558nam a2200229Ia 4500 CTU_100533 210402s9999 xx 000 0 und d 479000 338.5024 B357 Baye, Michael R. Managerial economics and businees strategy Michael R. Baye Boston McGraw Hill 2006 Baye’s Managerial Economics and Business Strategy has become the best-selling managerial economics textbook. It was the first textbook to blend tools from intermediate microeconomics, game theory, and industrial organization for a managerial economics text. Baye is known for its balanced coverage of traditional and modern topics, and the Fifth Edition continues to offer the diverse managerial economics marketplace a flexible and up-to-date textbook. Baye offers coverage of both the basic concepts of managerial economics as well as frontier research in his chapter on advanced topics. The Fifth Edition also offers a detailed, real-world case study that explains how book theory translates into action in the business world. And the Data CD that comes with each book also contains eight “mini cases” that cover such high-profile businesses as Microsoft, Visa, and Staples. Kinh tế vi mô nâng cao,Kinh tế học quản lý KT903,KTH609 Managerial economics,Strategic planning Sách kèm đĩa AV.001534 Trung tâm Học liệu Trường Đại học Cần Thơ