rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Creating the marketing experience
  title info:
    sub title: new strategies for building relationships with your target market
  title info: title
  name:
    name part: Marconi, Joe
    role:
      role term: creator
  type of resource: text
  origin info:
    place:
      place term: xx
    place:
      place term: Australia
    publisher: Thomson
    date issued: 2005
    date issued: 9999
    issuance: monographic
  language:
    language term: und
  physical description:
    form: print
  abstract: Companies small and large are concerned about the increased difficulty in developing marketing vehicles that cut through the clutter and make a positive impact on sales-resistant prospects. To promote products effectively and optimize results, marketers must use all of the tools at their disposal in an integrated plan. In his latest book, marketing and PR authority Joe Marconi helps companies create and maintain an effective marketing experience. Noting that marketing productivity is on the decline due to saturation of sales messages, increased customer indifference, and easily copied competitive advantage, this cutting-edge book illustrates that people need to feel kinship with the product and the marketer. Packed with case studies, the book helps marketers create the contexts in which prospects can experience the brand on their own terms without an interrupting sales pitch. Combining the best of publicity/PR and marketing, the book reflects the growth of integrated marketing communications and the decline of paid marketing and media.
  note: Joe Marconi
  subject:
    topic: Relationship marketing,Target marketing
  classification: 658.8
  classification: M298
  record info:
    record creation date: 210402
    record identifier: CTU_100623