00995nam a2200193Ia 4500 CTU_100632 210402s9999 xx 000 0 und d 680000 658.4 S898 Strategy and the business landscape Pankaj Ghemawat ... [et al.] New Jersey Prentice Hall 2006 Pankaj Ghemawat, in collaboration with Bruno Cassiman, David Collis and Jan Rivkin, has prepared the second edition of an introductory strategy textbook that adopts a value-focused, firm-centered perspective on strategy. The book is meant to be rigorous in its research base, pragmatic in its focus, and concise. The second edition includes new, full-length chapters on competitive dynamics (with Bruno Cassiman) and on corporate strategy (with Jan Rivkin). Strategic planning,Industrial management,Competition Hiếu Trung tâm Học liệu Trường Đại học Cần Thơ