01266nam a2200217Ia 4500 CTU_100732 210402s9999 xx 000 0 und d 3500000 658.4012 D475 Dess, Gregory G. Strategic management : Text and cases Gregory G. Dess, G. T. Lumpkin, Alan B. Eisner Boston McGraw Hill 2010 Strategic Management: Text and Cases, Fifth Edition, by the prestigious authors Dess/Lumpkin/Eisner provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such as digital & internet strategies, innovation & corporate entrepreneurship, knowledge management, and intellectual assets. The text is rounded off by rich, relevant, and teachable cases. This text’s accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this text the best resource for your students. Strategic management,Strategic planning,Lập kế hoạch chiến lược,Quản lý chiến lược Trọng Hiếu Trung tâm Học liệu Trường Đại học Cần Thơ