00831nam a2200193Ia 4500 CTU_100833 210402s9999 xx 000 0 und d 599000 658.8 F491 Financial times mastering marketing : The complete MBA companion in marketing London Prentice Hall 1999 Keep your marketing moving as fast as your marketplace. Changing markets mean industry boundaries are blurring, new competitors offer new threats, and customers' demands differ widely. Is your marketing strategy keeping up with these changes? Mastering Marketing focuses on the many challenges for marketers in the 21st century. Marketing Hiếu Trung tâm Học liệu Trường Đại học Cần Thơ