01144nam a2200217Ia 4500 CTU_101444 210402s9999 xx 000 0 und d 47000 658.8 K87 Kotler, Philip Tiếp thị phá cách: Kỹ thuật mới để tìm những ý tưởng đột phá = Lateral marketing: New techniques for finding breakthrough ideas Philip Kotler, Fernando Trias de Bes; Vũ Tiến Phúc biên dịch Thành phố Hồ Chí Minh Trẻ 2005 Trình bày sự tiến hoá của các thị trường và những động lực của sự cạnh tranh. Điểm mạnh và yếu của tư duy tiếp thị truyền thống. Định nghĩa, vai trò của sự phá cách. Tiếp thị phá cách ở mức độ thị trường và sản phẩm. Cách thực hiện loại hình tiếp thị này Marketing Minh Trung tâm Học liệu Trường Đại học Cần Thơ