Arens, W. F. (2004). Contemporary advertising. Boston: McGraw-Hill/Irwin.
Chicago Style CitationArens, William F. Contemporary Advertising. Boston: McGraw-Hill/Irwin, 2004.
Cita MLAArens, William F. Contemporary Advertising. Boston: McGraw-Hill/Irwin, 2004.
Atenció: Aquestes cites poden no estar 100% correctes.