01113nam a2200217Ia 4500 CTU_108565 210402s9999 xx 000 0 und d 658.8 B632 Blackwell, Roger Brands that rock : What business leaders can learn from the World of rock and roll Roger Blackwell, Tina Stephan Hoboken, N.J. John Wiley 2004 Brands That Rock highlights strategies for developing deep connections between brands and people that are used by many of today’s biggest and longest-lived rock groups, including: Building brand loyalty one fan group at a time, Staying fresh in the marketplace while staying true to your core strength, Evolving at a rate that doesn’t alienate current customers, Focusing on the entire brand experience, and Exuding energy and passion to command respect and grab attention Music trade,Musicians,popular music marketing,economic aspects Hiếu Trung tâm Học liệu Trường Đại học Cần Thơ