01192nam a2200193Ia 4500 CTU_108572 210402s9999 xx 000 0 und d 658.848 C357 Catcora, Philip R. International marketing Philip R. Catcora, John Craham Boston McGraw- Hill 2005 Cateora and Graham's "International Marketing" is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 13th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools. Export marketing,International business enterprises M.Loan Trung tâm Học liệu Trường Đại học Cần Thơ