01353nam a2200205Ia 4500 CTU_108601 210402s9999 xx 000 0 und d 658.848 C357 Cateora, Philip R. International marketing Philip R. Cateora, John L. Graham Boston Mc Graw Hill Irwin 2002 Cateora and Graham's "International Marketing" is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 13th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools. International business interprises,Export marketing Tuyến, Mai chuyển số PL từ 658.84/C359 thành 658.848/C357 chưa in nhãn AV.000692 AV.000725 AV.000722 AV.000726 AV.000721 Trung tâm Học liệu Trường Đại học Cần Thơ