00981nam a2200205Ia 4500 CTU_108643 210402s9999 xx 000 0 und d 302.23 B225 Baran, Stanley J. Introduction mass communication media literacy and culture Stanley J. Baran Boston McGraw-Hill 2004 This text emphasizes that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media have in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. Mass media,Mass media and culture,Media literacy Hiếu Sách kèm theo đĩa CD có số: Trung tâm Học liệu Trường Đại học Cần Thơ