01258nam a2200205Ia 4500 CTU_108741 210402s9999 xx 000 0 und d 659.1 W571 Which ad pulled best?: 40 case histories on how to write and design ads that work [edited by] Scott C. Purvis, Philip Ward Burton Boston McGraw-Hill/Irwin 2003 Which Ad Pulled Best? 9e is a brief book that serves as a supplement for the Principles of Marketing and Advertising courses. It provides the opportunity for professors to demonstrate, and students to apply, concepts to analyze what makes effective advertising. The book consists of 80 recent ads, divided into 40 pairs. Students apply marketing and advertising concepts and critical thinking skills to decide the effectiveness of each ad pair and then decide which ad indeed pulled best. The currency of the ads, interviews from professionals in the field, and low text price make this an effective and efficient supplement in Marketing and Advertising courses. Advertising,Advertising copy Evaluation M.Loan Trung tâm Học liệu Trường Đại học Cần Thơ