rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Which ad pulled best?
  title info:
    sub title: 40 case histories on how to write and design ads that work
  title info: title
  type of resource: text
  origin info:
    place:
      place term: xx
    place:
      place term: Boston
    publisher: McGraw-Hill/Irwin
    date issued: 2003
    date issued: 9999
    issuance: monographic
  language:
    language term: und
  physical description:
    form: print
  abstract: Which Ad Pulled Best? 9e is a brief book that serves as a supplement for the Principles of Marketing and Advertising courses. It provides the opportunity for professors to demonstrate, and students to apply, concepts to analyze what makes effective advertising. The book consists of 80 recent ads, divided into 40 pairs. Students apply marketing and advertising concepts and critical thinking skills to decide the effectiveness of each ad pair and then decide which ad indeed pulled best. The currency of the ads, interviews from professionals in the field, and low text price make this an effective and efficient supplement in Marketing and Advertising courses.
  note: [edited by] Scott C. Purvis, Philip Ward Burton
  subject:
    topic: Advertising,Advertising copy
  subject:
    topic: Evaluation
  classification: 659.1
  classification: W571
  record info:
    record creation date: 210402
    record identifier: CTU_108741