http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
40 case histories on how to write and design ads that work
Which Ad Pulled Best? 9e is a brief book that serves as a supplement for the Principles of Marketing and Advertising courses. It provides the opportunity for professors to demonstrate, and students to apply, concepts to analyze what makes effective advertising. The book consists of 80 recent ads, divided into 40 pairs. Students apply marketing and advertising concepts and critical thinking skills to decide the effectiveness of each ad pair and then decide which ad indeed pulled best. The currency of the ads, interviews from professionals in the field, and low text price make this an effective and efficient supplement in Marketing and Advertising courses.
[edited by] Scott C. Purvis, Philip Ward Burton