01400nam a2200229Ia 4500 CTU_109163 210402s9999 xx 000 0 und d 658.049 L347 Lasserre, Philippe Strategies for Asia Pacific : Beyond the crisis Philippe Lasserre and Hellmut Schütte London Macmillan 1999 Strategies for Asia Pacific, the culmination of two decades of research and direct professional experience, is written to provide Western companies with a hands-on approach to doing business in Asia Pacific. The authors first define the region's key characteristics, its role in the world economy, and key features of market and consumer behavior. The book then turns to an overview of the competitive market for developing business there, outlining what is required to design and manage joint-ventures. The final chapters examine the prospective pitfalls in managing Asia Pacific operations and the human resource issues associated with such operations before concluding with projections for future trends in the development of the region. America,International business enterprises Foreign economic relations,Management Pacific area,Amerca M.Loan Trung tâm Học liệu Trường Đại học Cần Thơ