Cravens, D. W. (1998). Strategic marketing management cases. Boston, MA: McGraw-Hill.
Chicago Style CitationCravens, David W. Strategic Marketing Management Cases. Boston, MA: McGraw-Hill, 1998.
Cita MLACravens, David W. Strategic Marketing Management Cases. Boston, MA: McGraw-Hill, 1998.
Atenció: Aquestes cites poden no estar 100% correctes.