Cravens, D. W. (1998). Strategic marketing management cases. Boston, MA: McGraw-Hill.
Style de citation ChicagoCravens, David W. Strategic Marketing Management Cases. Boston, MA: McGraw-Hill, 1998.
Style de citation MLACravens, David W. Strategic Marketing Management Cases. Boston, MA: McGraw-Hill, 1998.
Attention : ces citations peuvent ne pas être correctes à 100%.